The Claxton Enterprise: Who reads it?

For more than a century, The Claxton Enterprise has worked to both inform and entertain its readers with local news, while also providing an effective means of advertising for local businesses.

Following its inception in 1912, The Enterprise featured a progressive business section in each weekly edition from 1915 – 1918. Claxton Pharmacy earned their spot for offering bicycle delivery for prescriptions and other items purchased at the store.

The Claxton Enterprise’s current version (launched in 2008) of the “business section” now appears as the Business Spotlight on the back page of each edition, providing businesses an opportunity to let customers know about their goods, services and various specials. The cycle runs for 12 weeks at a time and is a valuable advertising source for local businesses. Many of the regular Business Spotlight participants claim a boost in sales and exposure when their feature article publishes in this very spot.

In 1939, the Enterprise debuted the ‘Claxton Chatter’. Produced by high school students, the education news feature often announced upcoming events and kept the public informed of goings on in the local school system.

Launched in January 2017, the Enterprise now features a monthly education page in partnership with the Evans County Board of Education.

Once a month, the school system submits photos and an article to inform the community of recent school activities or initiatives.

In recent years, The Enterprise has increased its online presence by providing reliable content on its website: www.claxtonenterprise.com, The Claxton Enterprise Facebook page, and most recently, free online access to current weekly editions and all TCE archives to current subscribers.

These are just a few examples of how the Enterprise has continued to be “A Leader in the Growth and Progress of Claxton and Evans County.”

Recently, the Georgia Press Association made available to its members a research study completed in 2016.

The study tracks how Georgians respond to print newspapers in metro versus rural areas, and how it impacts local advertisers. In comparison to other advertising sources, local newspapers ranked higher as more useful in non-metro areas.

On average, weekly newspapers have proven to have a longer shelf life. Readers keep their copy for three to five days longer than they would a daily paper. Four in 10 readers keep the paper until the next issue arrives. As such, readers browse through sales papers and  view advertisements for local businesses multiple times.

• Over 4.7 million Georgia adults read a printed paper or newspaper website during an average week

• Nearly six-in-10 Georgia adults read a weekly newspaper during the month

• 38 percent keep their newspaper until the next edition arrives

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For more information on advertising with The Claxton Enterprise, please contact us at: 912-739-2132.